Designing with data at B2B startups

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Photo by Rushil Pachchigar on Unsplash

“I think designers have a responsibility to know whether or not they’ve actually solved a problem.”

— Jon Wiley in Designing with Data


Using data to aid in the development and design of products is not a new idea. There are many tools, experiments, and resources for product people to tap into the power of data. That being said, most resources and tools are created for B2C businesses or, at least, businesses with many users.

This article outlines two experiments to help you gain insights with limited data. From this article, you will be able to measure indicators to provide…

Kelsey Ring

I enjoy creating products that have a positive and measurable impact on customer experience and the business.

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